How to Effectively Use SMS Marketing in Your Local Business
SMS marketing, which stands for simple message service, has shown to be a more than viable alternative to email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the realm of pre-teens.
Why you ought to give SMS marketing a good look
The primary reason smart marketers are giving text messaging a go is due to the way the platform causes individuals to respond. According to CallFire SMS text messages have a 98 percent open rate and a massive 83 percent are opened within the first three minutes! Furthermore, promotions using SMS are found to be redeemed at 20 percent or higher, as opposed to traditional media such as coupons, newspaper ads, radio, or direct mail, which average rates of two percent. Plus, CallFire further reports that your return on investment can be far greater than in more traditional media. With a monthly cost of less than $30 to send 1000 text messages, and redemption rates of 20 percent or more, it works out to less than .30 cents per customer in your door.
4 Ways to make your SMS marketing campaigns a success!
- Be certain to deliver value – Make sure that you’re not wasting their time! Give great value, whether you’re providing a palpable offer or just directing them to somewhere where they can consume more great content. Deliver Value!
- Keep it short, sweet and personal – Personalizing your texts and keeping them friendly and brief is a good recipe for success with SMS. Something like, “Hi Mandy, thanks again for shopping with us! We look forward to seeing you again soon. Show this msg to receive 20% off your next purchase at [STORE NAME & PHONE NUMBER].”
- Use a call to action – Lest you forget to do this, here’s your reminder: ask for the desired action! For instance, ask them to “Text SaveNow to 123456 to get a 10% off coupon today.”
- Track your results – SMS is awesome when it comes to measuring metrics. There are a variety of things you can monitor on your campaigns, from click tracking to who opened what. So make sure you track and measure your results, to correctly plan the next campaign!