Impact of Social Media: Why It’s Essential to Engage in Social Media
Long, long ago in an internet far away (roughly a year ago) it was relatively easy to rank your site’s pages in the search engine results. All that you had to do was optimize the pages, have decent, original content, and to gather a vast variety of backlinks to your pages.
Ahh, the good ‘ol days.
No longer. Google has upped the ante, and besides making sure we are still managing to accomplish most of the above named items, we are now expected to have a viable and buzzing social media presence to boot! This means complete social profiles, daily or more posts, and interaction with your peeps frequently.
So exactly how do we create these “social signals”?
So how can we do this without tearing out all our hair? Listed below are three easy ways you can quickly increase customer engagement, grow your audience, and boost word of mouth regarding your business.
- Use images and videos – Like it or not, we are now a society that thrives on visuals. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see as opposed to read. According to Facebook pics and vids attract 53% more “likes” than text alone.
- Do it later in the day – Customer engagement by way of likes, shares and follows, are occurring later in the day, based on this infographic. (See, you wanted to check it out, didn’t ya!)
- Be quick on the draw – Don’t leave people hanging! They’re trying to engage with you, so make it a standard practice to respond to comments, tweets and status updates as early as you can.
Here’s an awesome example of a business getting innovative with social media: Comodo, a restaurant in New York City, launched a menu that used tagged images, enabling customers to look through and see what they have to offer. Your business could also find new customers and further engage with those you have already by using these simple suggestions!