Don’t Diss Design – It Matters!
So you don’t feel design is important in first impressions? Guess again! A study by researchers at the Missouri University of Science and Technology in 2012 showed that it takes two-tenths of a second to form a first impression, give or take a nanosecond. This makes it increasingly important, as the ability to acquire good design is growing, to make sure that we are doing all we can to get that favorable awareness. This is extremely vital for small business, as a poor design will frequently lead to trust issues, a key factor for smaller businesses working to build their brand.
What can you do to promote good design?
The first place to start is with some thought. Learning how you would like to present your brand and products is largely influenced in the planning stage. That very same study said that your logo has the lion’s share of a visitor’s attention, with images and social interaction following closely on its heels. In short, the visual elements matter greatly! So now that you have the data, you have no excuse. I mean you really don’t, because cost is not much of a viable excuse for inaction. Crowdsourcing sites like 99Designs, CrowdSpring and others have made what used to be in the not so distant past a very high-priced undertaking, into a very attainable endeavor.
How can you expect to benefit?
The benefits of good design are more abundant and often less obvious than you may think at first. While a killer look for your website and graphics is a no-brainer, elements like product packaging, advertising, and even infographics are shared, Pinned and ReTweeted from your pages. This will have a significant effect on your site’s reach, and customer base. Furthermore, the good feelings that an outstanding design impart may be intangible, but not when you see your site’s traffic increase because of it! Take a cold hard look at your design elements today!