Pinterest for Small Business? YES!
Hey, I get it: you’re too darn busy to keep up with yet one more social network. But I’d be remiss if I didn’t let you know about how small businesses are crushing it with Pinterest, a visually pleasing social network where users share (or “pin”) images of things that interest them. This upstart social platform has developed into a terrific place to…
- Meet new customers
- Boost website traffic
- Increase brand recognition
- Drive sales activity
What makes this visual social network so attractive to users and small businesses? Let’s take a look:
Less annoying minutiae, more positivity!
Instead of focusing on the minutiae of day-to-day living like Twitter and Facebook seem to, Pinterest influences users to share their interests—fashion, art, food, crafts, architecture, cocktail recipes, design, you name it—with other like-minded folks. Here’s a quote from Copyblogger contributor Beth Hayden that I thought was both funny and illustrative: “Pinterest is visually appealing, positive, and unlike Facebook, there isn’t any whining.” Hallelujah, right?
Why marketers are so jazzed about Pinterest
For starters, the site is wildly popular. Just last year, in a five month span, Pinterest rocketed to a jaw-dropping 10 million users. Nobody was expecting it. Even social media watchers were caught off guard. Almost overnight Pinterest became a MAJOR driver of website traffic. Get this: Pinterest drives more visitors than YouTube, Google and LinkedIn—combined. Here’s one more thing: users love Pinterest. They can’t get enough. It’s addictive. As per comScore data Pinterest users average 89 minutes monthly on the site and Google users average just 3 minutes per month.
What does this mean for local businesses?
Now let’s tackle the single most fundamental questions: Why would businesses care about Pinterest? It’s really quite simple. To begin with, it’s a great, noninvasive approach to meet potential customers who share a desire for what you have to offer. This built-in permission helps you quickly build rapport and create new relationships with buyers in your target market. Secondly, brands are already having great results making use of the site to showcase their products and services, stay top of mind and drive website visitors. Just set up an account. You’ll see all kinds of businesses engaging with their customers:
- Architecture firms
- Hot dog stands
- Thrift stores
- Yoga studios
- Cabinet makers
- Bowling alleys
The list is just about endless.
No excuses; start pinning!
I can hear the gears turning in your brain … you’re thinking of explanations why you ought to ignore Pinterest, aren’t you? Businesses tend to come up with reasons why they shouldn’t use social media. They don’t become involved simply because they don’t think that they have a natural place in a particular network. Look, folks, if a plumbing franchise in Waco, Texas can make Pinterest work for their business, you can too! Don’t sell yourself short.