Are you using Google Analytic??
If not, you should be using some type of commercial grade analytics on your web site. You can’t improve anything you can’t measure.
I am sure you know that Google has a powerful free web site analytics tool called Google Analytics.
Google basically gives you a small code that you place on all your web pages to get a wealth of information such as the list below and about hundreds of other metrics that can help you make better decisions on optimizing your web site.
- Entry Pages
- Exit Pages
- Bounce Rate
- Engagement Rate
- Geo Info
- Browser Type
It’s open source code that resides on YOUR OWN server and is simply amazing with the information it gives you.
Make sure you check it out.
You can watch a short overview here: