5 Social Media Mistakes That Will Sink Your Campaigns!
Social media marketing for your business is tough enough without shooting yourself in the foot. Self-induced social faux pas are super easy to commit, and difficult to get over. Social media is not just important to include, but important to get right! Even though 74 percent of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media, in contrast to another 83 percent have abandoned a purchase after a bad or non-existent customer service experience. (Creotivo.com)
So in the interest of not having that occur to your business, listed here are five common social media mistakes to make sure you avoid!
- Not engaging with your audience – Make sure you are actively engaging your social media visitors. Ask questions, conduct polls, share funny stories (hopefully somewhat relevant) and ask their opinions: they’ll gladly give them, and you’ll be far wiser and closer to your goals in several ways.
- Boring, unexciting content – If you can’t work up any excitement about your brand, you won’t get other people to, either. Impart passion for your brand, enthusiasm about what you’re doing, and you’ll find this can be infectious. Generating a buzz about your business starts with you!
- Constant promotion – Nobody wants to be constantly pitched to, and there is no place this is more true than in social media. Once you’ve developed a relationship and trust, it will be much easier to insert the sporadic (soft) selling message.
- Not responding to your customers – There is no quicker way to destroy whatever goodwill and respect you’ve created in your brand than to ignore your customers. It’s way too easy to entirely miss customers and prospects posting their concerns, questions or complaints on these very platforms! Don’t be that guy!
- No coherent social media strategy – Not having, or not knowing why, you’re using social media is a recipe for floundering, and wasting a lot of money and time. Furthermore, not every business is well-suited to every platform, so give this some thought.
We’ll leave you with a link to a stellar example of what NOT to do! In an example that’s being shared widely, (much to their chagrin) the food site Epicurious. After the recent Boston marathon bombing, they sent out these unfortunate tweets.