5 Marketing Strategies Small Businesses Must Know

5 Marketing Strategies Big Business Doesn’t Want Small Business to Know About

Mobile marking is a goldmine!

However, given the marketing activities of many small businesses, you would never know this.

The age of the smart phone is here but many small local business owners are still in the dark ages. They are playing catch up with their customers and their behavior. A recent Web.com survey showed of 500 small business owners showed on 26 percent of respondents invested time and money in optimizing their site for mobile devices! Exactly what does this mean for small business owners? It means this is a great time to stand out from the crowd. The mobile customers are ripe for the picking and you are in prime position to reap the rewards!

Since we are now seeing over fifty percent of all searches occurring on a mobile device of some sort, the time is now to take advantage of this. Listed below are five proven ways mobile marketing can help local businesses on a budget.

  1. Optimize the website for Mobile Users – Google did a survey and found that 61 percent of consumers will leave a website if it is not properly optimized for mobile users. Without a mobile optimized site, everything else falls by the wayside. The site should be mobile friendly and available on all platforms.
  2. Get into Mobile Ads – As surprising as it may seem, mobile ad platforms can be cheap and effective. Also, there is lots of inventory going unsold each month, keeping prices down. Now is definitely the time to explore mobile ads.
  3. SMS and Push Notifications – SMS messages (text messages) have a great open rate. According to Frost and Sullivan, they are opened at an amazing 95 percent! Push notifications are also another great method to keep in contact with your customers who choose to opt-in.
  4. Using Mobile with Your Social Media – Having the capability to connect real-time with your social networks and send links to coupons, specials, events and even a link to your latest YouTube video is a quick way to not only increase traffic and buzz, but also to aid your site’s search engine ranking. Google hangouts are also now becoming a new and exciting way to reach potential customers in real-time.
  5. Location Based Marketing and Passbook – Make certain you’re able to be found through the various location based mobile services like Foursquare and Yelp, as well as look into new technology like Passbook, a terrific new app that allows users to store coupons, boarding passes, gift cards, event tickets, store cards,  and other types of mobile payment.

Using mobile marketing in local small business doesn’t need to be either complicated or pricey. The secret is to gather knowledge first, and add pieces along the way.

in Mobile Marketing, Small Business Marketing by Allyn Cutts