15 things to avoid on your website homepage
Sometimes it’s about what you don’t do as much as it is what you do. This can ring particularly so on the subject of your website. There are plenty of issues that can send visitors screaming into cyberspace to get away from these grievous flaws. Let‘s find out if any of these sound familiar to you.
- Not possessing a clear objective – According to DinkumInteractive.com a user needs to know what the site is about in 4 seconds or they’ll click away.
- Not making the content scannable – We read in chunks, and if you can’t scan your website homepage and have the gist of it in a few seconds, you may turn off a significant percentage of your visitors!
- Not being mobile ready – Mobile is no longer an extra, as according to Google half of all web traffic is mobile.
- Not using videos on your website – Just about everyone has video cameras in our phones–so there’s no excuse for not using video on your website!
- No fresh, quality content – No difficult to read text, spelling or grammar boo-boos, or overly long pages.
- No contact information – You want to ensure your customers can contact you when they want to!
- Not collecting emails or newsletter signups – You do plan to be in business for the long haul, right?
- Not utilizing title and description Meta tags on your website – These can help you to get indexed and ranked on the web.
- No social sharing buttons – Social media is a large part of search engine optimization now, and you should make your content shareable from your website homepage.
- Missing calls-to-action – You want an action from your visitors; ask for it!
- No clear site navigation – Don’t use drop down menus, and make certain every page on your website incorporates a link back to the home page.
- Not optimizing your images – Make sure to use the ALT and TITLE tags for any images or videos you use.
- Flash – Besides being hard for Google to read, it can be overly annoying to your visitors!
- No strategy to measure your progress – Do you have some sort of web metrics measuring your stats? If not, you’re flying blind.
- “Intro” pages – These are only a hurdle to your content. You really want to go there? (I’m thinking about you, fancy restaurants.)